Expanding 145,502 sqm GLA Retail vistas in the UAE

Line Investments & Property LLC returns to RECon Middle East & North Africa 2017

Line Investments & Property L.L.C (LIP), the region’s leading shopping mall development and management specialists across the Middle East, have confirmed their presence as a Gold Sponsor at the upcoming annual RECon ME & North Africa convention that attracts regional shopping mall owners, developers and industry suppliers.

Held at the Ritz Carlton DIFC from the 29th October to 31st October, the convention acts as a networking platform for retailers, shopping centre leaders and related industry stakeholders.

Line Investments & Property (LIP) management team will showcase their upcoming projects, including Mall of UAQ, and the malls in Sharjah and Silicon Oasis.

Scheduled to open in the first quarter of 2018, with 80% of the retail space leased for a variety of retail outlets, the single level 20,000 sqm GLA Mall of UAQ will enhance the city’s retail landscape with its more than 60 retail shops, 9,122sqm Lulu hypermarket, a food court, and 8 screen-cinema that will compliment the 2,313 sqm Family Entertainment Centre and with more than 600 parking spaces.

The construction contract for the mall in Sharjah has been awarded to Al Qabda Global Building Contracting and the work has started this year. The Project spans 43,000sqm GLA with mid-range retail shopping to suits the needs of Sharjah community and enhances the mall visitors dining experience along with the leisure and adventurous entertainment when it opens in 2019.

According to Lulu Group International Director, Mr. Salim M.A. said, all projects feature contemporary designs, a synergised retail mix, seamless accessibility and parking space for visitors and retailers. Sharjah project will feature 10,000sqm Hypermarket, 5,700sqm Department Store, a 4,000sqm cinema, a 3,200sqm Family Entertainment Centre and 1,800 parking spaces plus a unique food street experience to offer visitors a wider choice of cuisine.”

Marcello Larizza, the General Manager at Line Investments & Property LLC in Dubai, Sharjah & Northern Emirates, adds that the 82,502sqm GLA mall in Silicon Oasis will be a one-stop solution meeting the needs of students and residents with a user-friendly layout, a 9,089sqm hypermarket and 3,200 parking spaces and a 4,857sqm of cinema space.

On ground at ReCon exhibition stand 24 and 25 will be key Line Investments team will have a strong presence discussing the new projects and enhancing collaborations within the retail industry.


Rasasi’s Sotoor range – a modern fragrance for all occasions


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Rasasi, one of the region’s leading fragrance houses, has recently launched an exciting and innovative unisex line of perfumes – Sotoor. Boasting four evocative variants – Seen, Taa, Waaw and Raa – together forming the word Sotoor that translates to a line of Arabic writing and inspired by simplicity.
The contemporary Sotoor range comes in the chicest bottles with a variety of fragrances for all occasions. The line includes floral, spicy, fruity and Arabic traditional fragrances to cater to everyone’s taste, whether male or female, of any age. Below are images of the Sotoor perfumes which cost AED 150 each.

Jacqueline Fernandez comes to lulu



By Vernalyn Muerong

We had another great event with Lulu Hypermarket in Abu Dhabi, this time at Khalidiyah Mall. Bollywood actress Jacqueline Fernandez launched Raw Pressery’s clean juices at the hypermarket and entertained the crowd. As bloggers, we had loads of fun connecting with each other and tried out the juices

Rise of Veganism and why it’s the way forward


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If you browse health related websites and social media pages on a regular basis – chances are, you have stumbled upon a post or two about the rise of Veganism. While some might argue that celebrities like Beyonce, Jennifer Lopez and Olivia Wilde might have influenced this generation to adopt Veganism just like fashion and beauty trends – many individuals pursue Veganism to claim the benefits that come with this healthy lifestyle, to stand against animal cruelty around the world and guarantee a sustainable source of food.

This plant-based diet has been proven to boost energy, provide younger looking skin and reduce the chances of life threatening issues like heart diseases, obesity, diabetes and cancer. Luckily, vegan food options have become increasingly accessible at restaurants, supermarkets and food outlets – providing nothing but healthy alternatives to animal products.

ENCAS offers a wide range of gourmet and vegan friendly products prepared from all natural ingredients without compromising on the taste. The Carré raw bites are made of a biscuit base, delicious fillings and a chocolate top. The bites are free from gluten, dairy, grains, preservatives and refined sugar, and the preparation method is limited to preserve the nutritional value and quality of ingredients.

The Carrés are available in four different flavour variants and three different sizes. The sophisticated Carré boxes were named after major cities around the world to give the sweet escape that one deserves at any time of the day. The New York-New York!. Beautiful Istanbul, Stop to Zanzibar and Magical Bali include 4 mini bites with various flavours to match all tastes. While the Dubai With Love box includes an assortment of 12 or 36 mini Carrés. Not to mention the new range of delicious spreads, ideal for adding that sweet indulgence to your yogurt/oatmeal based breakfast or to your mid- afternoon snack.

To order these delicious delicacies from ENCAS, please visit http://www.encas.me for a list of stockists or you can order directly from the website. www.encas.me



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Natasha Dury

We are excited about the new Marks & Spencer Food store in the Gulf that will be located at the Dubai Marina Walk. Being an expat British, I like to try things from my Dad’s home country as it reminds me of visits to see his family.

The outlet will be huge. Trading from 300 square metres, the new standalone food format makes it even easier for customers to access a carefully selected range of Marks & Spencer high quality food and drink, including tasty treats, kitchen cupboard essentials and tempting meal ideas. The new store will also have a 16-seater M&S Café, where customers can take-away delicious Fairtrade, 100% Colombian Arabica Coffee and butter-rich pastries on the go, or take their time to enjoy the quintessentially British Fish & Chips.

I can’t wait to try the perfectly prepared Scottish Lochmuir™ Salmon Fillets in a Soy, Ginger & Chilli Marinade or translating the theatre of restaurant desserts into something its customers can serve at home, such as the mouth-watering Chocolate Melting Dome. Earlier this summer, Marks & Spencer also unveiled its completely transformed M&S Café at Dubai Festival City, which includes a sit down, table-waited service, with new menu options such as Maple Roasted Pumpkin & Feta Salad, Prawn & Avocado Wrap and Super Berry Smoothie – which are also available at the new M&S Marina Walk store.

The new food store complements Marks & Spencer’s existing 28 clothing and food stores across the Gulf and online presence via http://www.marksandspencerme.com. Globally, Marks & Spencer has c.1,000 UK stores selling food, as well as 30 standalone food stores internationally.


Nokia 8: A really cool phone for teens


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Guest Blogger – Natasha Dury

Last week I went to the launch of the Nokia 8 at the Park Hyatt Dubai. In a few words, the Nokia 8 can be described as a fun, high performance, beautifully crafted smartphone, designed with us creative and adventurous teenagers in mind.

During the launch we had lots of fun on social media platforms with various experiences at the event and shared loads of pictures on our social media accounts. The best part about Nokia 8 is the fact that it xecels in both selfies and bothies.

HMDgarden-00584While my mum had loads of fun with selfies which she is great at, I checked out the Nokia 8 for the new bothie option – it is a world-first in enabling Dual-Sight video to be livestreamed natively and in real-time to social feeds such as Facebook and YouTube.

Having the Dual-Sight feature means that simultaneously both the front and rear cameras are seen in a split screen visual for both photos and videos. With just one touch, this world-first livestream capability gives more immersive experiences and shows more of what is happening around the area.

At the event, we walked around the room and did various activities using the features but my favourite remains the vide option showing what is happening both at the front and behind the phone.

 The other thing we teens are conscious about is looks – now I expected a normal Nokia design to be a bit bulky and plain but their smart phones now look absolutely fabulous and modern. Plus the phones come with a beautifully designed Nokia Active Wireless Headset – naturally the more cool kids would also go for portable speakers, in-car chargers, cases and screen protectors and these are all options one can have.

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The new Nokia 8 is available in four colours: Polished Blue, Polished Copper, Tempered Blue and Steel and will be available in the UAE at an average retail price of 1699 AED starting September 21, 2017.



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Natasha Dury – Teen Guest Blogger

Its that time of the year when we go shopping with our mums for back to school promotions all over town. It will be winter season soon and I personally can’t wait for the cooler temperatures. Winter 2017 is all about lightness and comfort with Geox.

Hence Geox have created a kids’ collection rich with details combined with the patented technology of breathable soles. There is a shoe for every occasion: playtime, back-to-school or party time. Taking care of children’s feet is on the top of our list and making sure that their feet are snug and dry inside contributes to healthy development whatever their age.

The shoes in the Geox junior collection are all characterised by a chrome-free, anti-allergy non-toxic, removable, breathable, flexible, anti-bacterial and anti-static inner sole with memory effect.

The super light soles with cushioning effect are characterised by their lightness, flexibility, grip and durability. The special Geox patented micro-porous membrane does not allow water in. This is found inside the sole of every Geox model, creating the perfect micro-climate for feet inside the shoe.


JR Kalispera “ METAL DOTS”

These sneakers are great for trendy girls. They are available both in high-top and low-top versions, in reversed leather and suede with irregular polka dots and printed laminates with special colour block effect on the upper and foxing included.


Designed for super heroines that want a touch of magic. These sneakers are available both in high-top and low-top versions in leather with details in patent leather and glitter. The real magic, however, comes in the form of applied stars and little wings that no little girl can resist.

The interchangeable inner sole has a cushioning effect for maximum comfort. Breathability and high performance levels are the name of the game. Sturdiness, grip and flexibility come before everything else.


These sneakers are made from camouflage pattern python print leather, total black leather or metallic effect gold with contrasting heel and sole in ultralight EVA for maximum comfort. These sneakers are designed for girls that follow seasonal trends.


These high-top sneakers feature a blend of leather and reversed leather with a glossy printed strip and contrasting colours from the upper to the foxing. These sneakers are designed for sporty boys that like a touch of glam.

The breathable sole with patented Geox technology guarantees the highest comfort levels for your kids’ feet.


Designed for kids that want to be noticed, these sneakers are available both in high-top and low-top versions. They are made from mesh combined with technical fabric and printed textures with a glossy effect and a big star applied in relief.

The LEDs in the soles light up with each step to make running and playing even more fun!

JR Kommodor “LED LIGHT” – boy&girl

Designed for older kids that don’t want to go unnoticed, these leather sneakers feature a sole with contrasting LED lights. The colour and frequency of the lights can be modulated using a simple button concealed under the tongue. A USB socket is also provided for recharging, so you never get left in the dark.

The Geox patent applied to the Baby range ensures the most advanced technologies support the growth of little feet and provide maximum well-being and comfort. All shoes also feature easy entry, ergonomic forms and removable insoles in chrome-free leather.

Baby casual “SNAKE”

For the first steps of little girls, these sneakers in glitter mesh, reversed leather and python print metal follow all the latest trends.

Baby retrò “CASUAL”

For baby boys, lace-up or Velcro in reversed leather with a brushed “used” effect. Blues combined with browns and yellows are right on trend.

Lulu FAM tour (Warehouse and Central Kitchen)


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LuLu offers an ultra-modern shopping ambience by integrating all conceivable needs of the consumers under one roof. Firmly following the tagline “LuLu, where the world comes to shop”, the Group has always tried to be a one stop shop for the multi-ethnic community of the region with an international mix of products as well as staff of different nationalities. The 700,000+ shoppers who patronize LuLu daily are the true testament to the popularity of the LuLu brand.

In February 2017 Deloitte in Annual Global Retailers Report has ranked LuLu Group as the top retailer in the Middle East and 27th among the top 50 fastest growing retailers in the world. Currently, LuLu Group is operating 136 stores across UAE, Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Egypt, India, Indonesia and Malaysia, with more new stores coming up.

Products are sourced from 21 countries including UK, USA, Australia, New Zealand, South Africa & Brazil, apart from local sources. LuLu Central Logistics is a fully integrated logistics and warehouse management unit of LuLu. In UAE, LCL has more than 2.4 million sq. feet warehouse space to serve the needs of UAE residents.

Some quick facts about LCL (DIP) unit are:

• 24 hour & 7 days a week operation.

• The whole Logistics chain is integrated & paperless – receiving, storing reorder from store, picking & loading, dispatch to store, receiving at the store.

• 1st in Middle East to start “voice picking”

• 200+ trailer trucks deliver goods into LCL (DIP) each day.

• 12 containers of Fresh Fruits and Vegetables are received each day.

• 8000+ different skus are delivered each day into LCL (DIP)

• 45,000 skus are stocked at any given point in time

• 350 truck-trips each day between the LCL (DIP) & stores in UAE

• Each day, about 15,000 skus are sent to the stores

• All LCL trucks are temperature controlled and fitted with GPS to enable quick, safe transport to the stores

• The LCL (DIP) also has food repacking and central kitchen for UAE

  • o 2.5 tons assorted sweets produced and sent to stores each day
  • o 400 varieties of items are made in the central kitchen
  • o 100 chefs from 8 countries to cater to the needs of LuLu’s diverse customers
  • o Free from cookies, sweets also made here.
  • o 7 tons of rice is sent to the stores each day
  • o 3 tons of pulse is sent to the stores each day



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Inspiring and smart solutions featured in the 2018 edition to help customers make room for life in the heart of their home

IKEA, the Swedish home furnishing retailer, has officially launched its highly anticipated 2018 Catalogue, packed with home furnishing products, ideas and offers inspiring people to make room for life at home. IKEA Catalogue, the most widely distributed book in the world and produced in 35 languages, is now available in the UAE.

The contents of the 2018 edition reflect a change in the way people use their living spaces in the wake of urbanisation and new technology. Through its extensive consumer research, IKEA has now identified the living room as the heart of everyday life at home across the world, where it has become a place for connecting with family and friends, celebrating special occasions and a room that is more personalised than ever before.

Vinod Jayan, Regional General Manager – IKEA UAE, Qatar, Egypt and Oman said, “The world has seen more change in the home in the last twenty years, than it has in the last 200. Urbanisation and technology have reformed our lives and our homes, creating a huge opportunity to redefine the living room. Regardless of people’s living space, 2018 is about enabling you to make more room for the things you love in life and to help you get a few steps closer to your dream home.”

This year the catalogue demonstrates ways to improve life at home at affordable prices, meanwhile helping customers to plan their purchases with a focus on their living space. From stretching a room to be as flexible as possible to creating a living room where kids can be kids, the catalogue is packed with ideas and inspiration to be applied throughout a home.

As the living room has become the heart of the home, IKEA has paid particular attention to the sofa, launching seven more styles or ‘families’ to its existing wide range, designed with the evolution of changing lifestyles in mind. It has also launched six new sofa ‘families’ with a focus on smart storage solutions. The VIMLE family represents clever design in abundance, as sections can be added to it, changing its shape and size, therefore allowing for many different possibilities appealing to a variety of customer needs. There is an abundance of new product arrivals for customers to browse at leisure, complementing some of the core iconic products that remain strong favourites time and again.

Commenting on the catalogue format and customer experience, Vinod Jayan said, “We are always looking for ways to ensure our customer’s experience with us, even before they step through the door, is seamless. We are really excited to share our smart interior design and clever storage through our new improved printed catalogue as well as the app which is intuitive and user-friendly.”

This year the printed edition invites its owner to scribble on the spine, personalising the sentence ‘make room for…’. The app then complements the printed version keeping it fresh all through the year and contains additional video content that brings the pages to life.

True to its ethos, the 2018 edition is also full of features and content that not only provide inspiring design and solutions but also share tips and information on how to live ‘green’ – whether it’s choosing sustainable food to cook at home or buying energy-efficient products. Some of the key products that embody the IKEA ethos include the KUNGSBACKA units, its first kitchen cabinets to be made entirely from recycled plastic bottles and reclaimed industrial wood, as well as the new ODGER Chair which is made from 70% recycled plastic and 30% renewable wood.

Vinod Jayan concludes, “At IKEA we want to have a positive effect on the planet and people, and are truly passionate about it in everything we do. We hope that through the IKEA 2018 Catalogue we can educate our customers on how to do that easily at home to have a powerful effect.”

Baume & Mercier – A behind-the-scenes look of a Maison in tune with the times


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“Accept only perfection, only manufacture watches of the highest quality”. More than just a motto, this is a philosophy embedded in the DNA of Baume & Mercier since 1830. Profoundly attached to the Swiss Made label, the Maison produces all its watches in the Swiss Jura and adopts a deliberate historical approach – known as “établissage” – that has shaped its success. In contemporary language, this term refers to in-house mastery of the key stages of watch development, assembly, quality control and maintenance, and calls upon the finest watch specialists to produce its components. A pledge of quality, reliability and performance – and all at the fairest price. Close-up and personal with Baume & Mercier.

As one of the oldest Swiss watch Maisons, Baume & Mercier has been shining in the watch industry firmament for almost two centuries. Such longevity commands respect and the inevitable question comes to mind: what is the recipe behind this success? The key ingredient is undoubtedly expertise, continuously distilled with authentic passion. This perpetually enriched heritage features two other essential elements: rigorous discipline and carefully controlled movements. All enhanced with a timeless flavor.

B for Baume

The story begins in the mid-19th century in the Swiss Jura, with the creation of a family firm that developed rapidly. The two siblings Louis-Victor and Joseph-Célestin found themselves at the head of “Baume Frères” and set up a subsidiary company in London, before extending their watchmaking reach to encompass the entire British Empire. Their combined assets – notably commercial flair and rigorous industrial standards – helped spread the brand’s reputation across borders. Known for its classical watches, chronographs and grand complication models, it won a number of international prizes, particularly for the precision of its models. In the early 1920s, William Baume, representing the third generation of the watchmaking dynasty, associated with Paul Mercier in founding “Baume & Mercier” in Geneva, where the brand has its current headquarters. In this temple of luxury watchmaking, the Maison became one of the most active firms in the realm of wristwatches. Expressed through a blend of horological mastery and timeless elegance, the founders’ vision has lived on through a dedication to making high-quality watches incorporating the latest technological advances.

Epitomizing the very best

In almost 200 years, the watchword of the Baumes brothers has been scrupulously upheld and applied. One might almost imagine it echoing through the corridors of the Maison. This imperative demand for quality, matched by the fairest possible cost, is based on an historical artisan-style production method: établissage. The term carries echoes of the past, just as it should do! In the 19th century when the Baume family opened a watch dealership in the Swiss Jura, its watches were assembled from components made by specialized artisans, each dedicated to a specific part of the watch. Based on the établissage mode of operation, the Maison Baume handled the making of the finished product, and its subsequent sale. Much later, at the dawn of the 21st century, Baume & Mercier returned to its roots and set up its Ateliers Horlogers in Les Brenets, a village of its native Jura. Adopting a meticulously careful approach based on manual craftsmanship, the Maison thus revived the “Frères Baume” approach while incorporating all the assets of modern times. The “établissage 2.0” concept at Baume & Mercier – an original artisanal method applied to the modern era – is notably designed by in-house control of each stage involved in creating a watch: design, development, assembly and quality control. It also implies drawing on the know-how of the finest specialists when it comes to component production. The core of this organizational mode consists in scrupulous attention devoted to every detail, along with the patience and dexterity of passionately dedicated watchmakers with a sure, deft touch.

Swiss made, for ever and ever

Ever since its origins, Baume & Mercier has made its watches in Switzerland. In the course of its history, the quality, innovation and precision of its creations have earned it numerous distinctions, of which some have been patented. These stringent standards were rewarded in the 1920s by the “Poinçon de Genève” quality hallmark, the highest certification of watchmaking craftsmanship. The demand for quality, a full-fledged corporate philosophy at Baume & Mercier, has been a constant characteristic right from the beginning. A fervent ambassador of the ‘Swiss made’ label, the Maison designs and develops its movements in its own design studio inside its Geneva headquarters. All of them are subsequently assembled and tested in its Ateliers Horlogers in Les Brenets, in the Swiss Jura. These light-filled, perfectly equipped workshops also handle after-sales service and restoration of vintage models.

A perfectly balanced identity

In the 1960s, Baume & Mercier adopted the Greek letter “Phi” as its visual identity. Now the brand logo, this “golden number” symbolizes finely balanced proportions. It lays the foundations of the archetypal aesthetic – the traditional round watch – as well as the ‘affordable luxury’ status of Baume & Mercier. Through its collections, the Maison offers both classically understated watches as well as chronographs with various useful functions. Women’s models enjoy a special place within this sphere of quality watchmaking at an affordable price. This close attention to their needs and wishes goes back a long way: in 1869, one of the Baume brothers gave his daughter a gold pocket watch; and between 1920 and 1940, the brand offered a number of modern and inventive feminine models, some of which are now legends. Today, two lines are exclusively dedicated to them: Promesse and Linea.

C for classic, and more besides…

Firmly rooted in the Baume & Mercier values, a mixed approach appealing to both men and women also characterizes the brand’s two flagship collections: Classima and Clifton. As its name implies, Classima – inspired by a 1965 ultra-thin automatic watch with a micro-rotor – comprises elegant and classical watches. Its range of sizes, materials, Swiss made mechanical and quartz movements, features a blend of understated elegance and technical refinement. Housing Swiss mechanical movements in both men’s and women’s timepieces, the Clifton range is intended for urbanites with a taste for Fine Watchmaking. Aesthetically speaking, the collection draws inspiration from a 1950s model, the epitome of traditional and artisanal watchmaking according to Baume & Mercier. In 2017, the new Clifton Club range marks a turning point in the history of Baume & Mercier, by reinterpreting the ultimate sports watch – one that accompanies urban, active and elegant men on every occasion.

Offering luxury watches embodying the full spectrum of Swiss expertise and featuring an excellent quality-price ratio: such is the enduring mission of Baume & Mercier, and a promise duly kept.