Bank commissions Emirati artist Fatema Al Mazrouie to honour history and culture of UAE and Emirates NBD
In loving memory of the UAE’s founding father Sheikh Zayed bin Sultan Al Nahyan, Emirates NBD today unveiled a commissioned painting by celebrated Emirati artist Fatema Al Mazrouie, at the official launch of its new Dubai Design District (d3) branch.
Ahead of Dubai’s annual art month and in the Year of Zayed, the bank’s specially commissioned painting pays tribute to the rich history and culture of the UAE, and the growth of Emirates NBD, under the leadership and guidance of His Highness Sheikh Zayed. The painting will be on display at Emirates NBD’s newly opened d3 branch, which has been designed in line with the bank’s philosophy of blending high tech with high touch, featuring a self-serve zone with cash machines and tablet stations, digital information walls and a lounge area for customers, in addition to conventional teller and agent services. The new branch is also disability-friendly, empowering people with disabilities (people of determination) to bank with greater ease.
Commenting on the unveiling, H.E. Hesham Abdulla Al Qassim, Vice Chairman and Managing Director, Emirates NBD said: “As a bank embedded in the community, Emirates NBD has always been interested in encouraging Emirati talent and creativity. We could think of no better time than the Year of Zayed to commission an art piece that captures the rich history of the bank and its success story, led by our nation’s founding father. His Highness Sheikh Zayed bin Sultan Al Nahyan remains a source of inspiration and pride for us, and his values and teachings are deeply instilled within our business model. I would like to thank Fatema Al Mazrouie for the beautiful artwork that she has created and welcome our customers and the UAE community to visit the branch and appreciate our tribute.”
Emirates NBD’s d3 branch, the only bank branch in the district, is located in Building 1B of Dubai Design District and will be open for extended hours from 9 am to 9 pm, six days a week. The commissioned painting will be on display at a central location in the branch and can be viewed by anyone who visits during working hours.
Talking about the branch concept, Suvo Sarkar, Senior Executive Vice President & Head – Retail Banking & Wealth Management, Emirates NBD added: “The design and functionality of our branch in d3 has been adapted to cater to the people that live and work in the area. Emirates NBD continues to realign its network to keep pace with how cities and communities are evolving as well as in line with the nation’s changing demographics and customer requirements, combining digital innovation and personalised services to provide enhanced experiences for our customers.”