- The most awarded sedan of the year, the all-new Alfa Romeo Giulia reinvents the premium mid-size sedan segment with an unprecedented level of Italian craftsmanship, class-leading performance, state-of-the-art technology and a true passion for driving
- Nominees include all-new or significantly updated vehicles that fall under the base-price cap of $80,000 and have an on-sale date in January 2018
The editors of Car and Driver today named the Alfa Romeo Giulia – including the record-breaking Giulia Quadrifoglio – to its annual “10 Best Cars” list for 2018, which recognises the best cars on the market under $80,000.
The 10 Best nomination process has three official rules: the vehicle cannot exceed an $80,000 price tag; a sample vehicle must be available for testing by mid-September of the current calendar year; and the vehicle must be on sale to the public by January of the following calendar year.
“Every year, we gather all the new sub-$80,000 cars for a meta test of automotive virtue,” said Car and Driver. “Sixty-five cars, ten days, 26,000 miles, 58 ballots, 502 doughnuts, one rainstorm, zero traffic citations. We crunched the numbers and here you have it: the 10 Best Cars for 2018.”
Rather than limiting entries to only all-new or significantly redesigned vehicles, Car and Driver invites returning winners as eligible for its 10 Best awards, making the pool of candidates much larger and more competitive.
“High-fidelity steering and innately easy response define the Giulia as it comes to life in your hands. The efforts are never high, but a deliberate grip on the wheel is required as the Alfa shifts and pulls, subtly but faithfully exposing where there’s grip and where there’s none,” said Car and Driver. “Acceleration comes earlier and earlier as confidence builds. And even with iron rotors, our car’s brakes never fatigued”
Alfa Romeo Giulia models feature an all-new, all-aluminium, 2.0-litre, direct-injection turbo engine with an eight-speed automatic transmission that delivers a class-leading, standard 280 horsepower and 306 lb.-ft. of torque, allowing it to launch from 0-60 mph (0-100 kmh) in 5.1 seconds, and achieve a top speed of 149 mph (240 kmh).
As the lineup’s “halo” model, the Giulia Quadrifoglio highlights Alfa Romeo’s performance and motorsport knowhow with its twin-turbocharged V6 engine featuring best-in-class 505 horsepower, 0-60 mph (0-100 kmh) in 3.8 seconds and a record-setting 7:32 lap time around the legendary Nürburgring – the fastest ever by a four-door production sedan.
- Thursday, 30 November – free admission
- Friday, 1 December – in advance AED300, on the day AED400
- Saturday, 2 December – in advance AED300, on the day AED400
- Season Tickets (Friday and Saturday) – in advance AED500, on the day AED600
- Children under 12 admitted free
- Special Reserved Seating and Corporate Hospitality packages are available – please visit: www.dubairugby7s.com
- Emirates Skywards Members can redeem tickets for the event using their Miles; members should visit the Sports and Culture section of Skywards at www.emirates.com to avail this offer
Guest Blogger – Natasha Dury
Last week I went to the launch of the Nokia 8 at the Park Hyatt Dubai. In a few words, the Nokia 8 can be described as a fun, high performance, beautifully crafted smartphone, designed with us creative and adventurous teenagers in mind.
During the launch we had lots of fun on social media platforms with various experiences at the event and shared loads of pictures on our social media accounts. The best part about Nokia 8 is the fact that it xecels in both selfies and bothies.
While my mum had loads of fun with selfies which she is great at, I checked out the Nokia 8 for the new bothie option – it is a world-first in enabling Dual-Sight video to be livestreamed natively and in real-time to social feeds such as Facebook and YouTube.
Having the Dual-Sight feature means that simultaneously both the front and rear cameras are seen in a split screen visual for both photos and videos. With just one touch, this world-first livestream capability gives more immersive experiences and shows more of what is happening around the area.
At the event, we walked around the room and did various activities using the features but my favourite remains the vide option showing what is happening both at the front and behind the phone.
The other thing we teens are conscious about is looks – now I expected a normal Nokia design to be a bit bulky and plain but their smart phones now look absolutely fabulous and modern. Plus the phones come with a beautifully designed Nokia Active Wireless Headset – naturally the more cool kids would also go for portable speakers, in-car chargers, cases and screen protectors and these are all options one can have.
The new Nokia 8 is available in four colours: Polished Blue, Polished Copper, Tempered Blue and Steel and will be available in the UAE at an average retail price of 1699 AED starting September 21, 2017.
Natasha Dury – Teen Guest Blogger
Its that time of the year when we go shopping with our mums for back to school promotions all over town. It will be winter season soon and I personally can’t wait for the cooler temperatures. Winter 2017 is all about lightness and comfort with Geox.
Hence Geox have created a kids’ collection rich with details combined with the patented technology of breathable soles. There is a shoe for every occasion: playtime, back-to-school or party time. Taking care of children’s feet is on the top of our list and making sure that their feet are snug and dry inside contributes to healthy development whatever their age.
The shoes in the Geox junior collection are all characterised by a chrome-free, anti-allergy non-toxic, removable, breathable, flexible, anti-bacterial and anti-static inner sole with memory effect.
The super light soles with cushioning effect are characterised by their lightness, flexibility, grip and durability. The special Geox patented micro-porous membrane does not allow water in. This is found inside the sole of every Geox model, creating the perfect micro-climate for feet inside the shoe.
JR Kalispera “ METAL DOTS”
These sneakers are great for trendy girls. They are available both in high-top and low-top versions, in reversed leather and suede with irregular polka dots and printed laminates with special colour block effect on the upper and foxing included.
JR Fantasy “SUPERHEROIN”
Designed for super heroines that want a touch of magic. These sneakers are available both in high-top and low-top versions in leather with details in patent leather and glitter. The real magic, however, comes in the form of applied stars and little wings that no little girl can resist.
The interchangeable inner sole has a cushioning effect for maximum comfort. Breathability and high performance levels are the name of the game. Sturdiness, grip and flexibility come before everything else.
JR Thymar “METAL GOLD & CAMOUFLAGE GLITTER”
These sneakers are made from camouflage pattern python print leather, total black leather or metallic effect gold with contrasting heel and sole in ultralight EVA for maximum comfort. These sneakers are designed for girls that follow seasonal trends.
JR Alonisso “SPORTCASUAL”
These high-top sneakers feature a blend of leather and reversed leather with a glossy printed strip and contrasting colours from the upper to the foxing. These sneakers are designed for sporty boys that like a touch of glam.
The breathable sole with patented Geox technology guarantees the highest comfort levels for your kids’ feet.
JR sport “LIGHT AND STARS”
Designed for kids that want to be noticed, these sneakers are available both in high-top and low-top versions. They are made from mesh combined with technical fabric and printed textures with a glossy effect and a big star applied in relief.
The LEDs in the soles light up with each step to make running and playing even more fun!
JR Kommodor “LED LIGHT” – boy&girl
Designed for older kids that don’t want to go unnoticed, these leather sneakers feature a sole with contrasting LED lights. The colour and frequency of the lights can be modulated using a simple button concealed under the tongue. A USB socket is also provided for recharging, so you never get left in the dark.
The Geox patent applied to the Baby range ensures the most advanced technologies support the growth of little feet and provide maximum well-being and comfort. All shoes also feature easy entry, ergonomic forms and removable insoles in chrome-free leather.
Baby casual “SNAKE”
For the first steps of little girls, these sneakers in glitter mesh, reversed leather and python print metal follow all the latest trends.
Baby retrò “CASUAL”
For baby boys, lace-up or Velcro in reversed leather with a brushed “used” effect. Blues combined with browns and yellows are right on trend.
“Accept only perfection, only manufacture watches of the highest quality”. More than just a motto, this is a philosophy embedded in the DNA of Baume & Mercier since 1830. Profoundly attached to the Swiss Made label, the Maison produces all its watches in the Swiss Jura and adopts a deliberate historical approach – known as “établissage” – that has shaped its success. In contemporary language, this term refers to in-house mastery of the key stages of watch development, assembly, quality control and maintenance, and calls upon the finest watch specialists to produce its components. A pledge of quality, reliability and performance – and all at the fairest price. Close-up and personal with Baume & Mercier.
As one of the oldest Swiss watch Maisons, Baume & Mercier has been shining in the watch industry firmament for almost two centuries. Such longevity commands respect and the inevitable question comes to mind: what is the recipe behind this success? The key ingredient is undoubtedly expertise, continuously distilled with authentic passion. This perpetually enriched heritage features two other essential elements: rigorous discipline and carefully controlled movements. All enhanced with a timeless flavor.
B for Baume
The story begins in the mid-19th century in the Swiss Jura, with the creation of a family firm that developed rapidly. The two siblings Louis-Victor and Joseph-Célestin found themselves at the head of “Baume Frères” and set up a subsidiary company in London, before extending their watchmaking reach to encompass the entire British Empire. Their combined assets – notably commercial flair and rigorous industrial standards – helped spread the brand’s reputation across borders. Known for its classical watches, chronographs and grand complication models, it won a number of international prizes, particularly for the precision of its models. In the early 1920s, William Baume, representing the third generation of the watchmaking dynasty, associated with Paul Mercier in founding “Baume & Mercier” in Geneva, where the brand has its current headquarters. In this temple of luxury watchmaking, the Maison became one of the most active firms in the realm of wristwatches. Expressed through a blend of horological mastery and timeless elegance, the founders’ vision has lived on through a dedication to making high-quality watches incorporating the latest technological advances.
Epitomizing the very best
In almost 200 years, the watchword of the Baumes brothers has been scrupulously upheld and applied. One might almost imagine it echoing through the corridors of the Maison. This imperative demand for quality, matched by the fairest possible cost, is based on an historical artisan-style production method: établissage. The term carries echoes of the past, just as it should do! In the 19th century when the Baume family opened a watch dealership in the Swiss Jura, its watches were assembled from components made by specialized artisans, each dedicated to a specific part of the watch. Based on the établissage mode of operation, the Maison Baume handled the making of the finished product, and its subsequent sale. Much later, at the dawn of the 21st century, Baume & Mercier returned to its roots and set up its Ateliers Horlogers in Les Brenets, a village of its native Jura. Adopting a meticulously careful approach based on manual craftsmanship, the Maison thus revived the “Frères Baume” approach while incorporating all the assets of modern times. The “établissage 2.0” concept at Baume & Mercier – an original artisanal method applied to the modern era – is notably designed by in-house control of each stage involved in creating a watch: design, development, assembly and quality control. It also implies drawing on the know-how of the finest specialists when it comes to component production. The core of this organizational mode consists in scrupulous attention devoted to every detail, along with the patience and dexterity of passionately dedicated watchmakers with a sure, deft touch.
Swiss made, for ever and ever
Ever since its origins, Baume & Mercier has made its watches in Switzerland. In the course of its history, the quality, innovation and precision of its creations have earned it numerous distinctions, of which some have been patented. These stringent standards were rewarded in the 1920s by the “Poinçon de Genève” quality hallmark, the highest certification of watchmaking craftsmanship. The demand for quality, a full-fledged corporate philosophy at Baume & Mercier, has been a constant characteristic right from the beginning. A fervent ambassador of the ‘Swiss made’ label, the Maison designs and develops its movements in its own design studio inside its Geneva headquarters. All of them are subsequently assembled and tested in its Ateliers Horlogers in Les Brenets, in the Swiss Jura. These light-filled, perfectly equipped workshops also handle after-sales service and restoration of vintage models.
A perfectly balanced identity
In the 1960s, Baume & Mercier adopted the Greek letter “Phi” as its visual identity. Now the brand logo, this “golden number” symbolizes finely balanced proportions. It lays the foundations of the archetypal aesthetic – the traditional round watch – as well as the ‘affordable luxury’ status of Baume & Mercier. Through its collections, the Maison offers both classically understated watches as well as chronographs with various useful functions. Women’s models enjoy a special place within this sphere of quality watchmaking at an affordable price. This close attention to their needs and wishes goes back a long way: in 1869, one of the Baume brothers gave his daughter a gold pocket watch; and between 1920 and 1940, the brand offered a number of modern and inventive feminine models, some of which are now legends. Today, two lines are exclusively dedicated to them: Promesse and Linea.
C for classic, and more besides…
Firmly rooted in the Baume & Mercier values, a mixed approach appealing to both men and women also characterizes the brand’s two flagship collections: Classima and Clifton. As its name implies, Classima – inspired by a 1965 ultra-thin automatic watch with a micro-rotor – comprises elegant and classical watches. Its range of sizes, materials, Swiss made mechanical and quartz movements, features a blend of understated elegance and technical refinement. Housing Swiss mechanical movements in both men’s and women’s timepieces, the Clifton range is intended for urbanites with a taste for Fine Watchmaking. Aesthetically speaking, the collection draws inspiration from a 1950s model, the epitome of traditional and artisanal watchmaking according to Baume & Mercier. In 2017, the new Clifton Club range marks a turning point in the history of Baume & Mercier, by reinterpreting the ultimate sports watch – one that accompanies urban, active and elegant men on every occasion.
Offering luxury watches embodying the full spectrum of Swiss expertise and featuring an excellent quality-price ratio: such is the enduring mission of Baume & Mercier, and a promise duly kept.
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Women in media and creative industries are excelling in their industries and at the helm of the industry in Dubai is the Director of Marketing and Corporate Communications at Dubai Media Incorporated.
Sara Al Sayegh is a young and dynamic professional who is a role model to young women interested to have a career in communications and media. Below are some insights from Sara on what makes her successful in her field and what her job entails.
Tell us a bit about yourself and how you got into Media & Marketing and your present role at DMI?
I have long had a passion for media and marketing, which started whilst studying Marketing and Communication at the American University of Sharjah. My Father is a very established and respected financial advisor and banker who wanted me to pursue a career in the financial sector. However I found myself drawn to the media world, due to a fascination and interest in the sector. This great love for the industry led me to start my career at the Marketing Department at Dubai Media Incorporated (DMI) in 2004, only a few months after its official inception.
I now have 16 years of combined academic and enriching practical experience across the media field. I feel very blessed to have fulfilled my passion through the launch of some of the greatest and most exciting media brands and channels in the Middle East.
All of this has brought me to today’s point, as Director of Marketing & Corporate Communications, Dubai Media Incorporated (DMI). This role affords me the opportunity to enjoy working on a series of strategic and operational aspects, which relate to growing and developing the range of brands and channels that was launched over a decade ago. I am now leading all of these aspects of the organisation through a whole new phase of media evolution, the digital era.
What inspires you most and what keeps you inspired?
On a personal and professional level I aspire to be an active part of the ongoing evolution of Dubai, both the city and the brand. This is an exciting time for both of these elements, with the Emirate soon to welcome the world to Expo 2020 Dubai.
Expo 2020 Dubai is just one example of a bigger than life idea and it is these kind of grand ideas and concepts that truly inspire me. We are fortunate in Dubai to be part of one of the largest and most momentous city projects in the world, and I am thankful to have been provided with the opportunity to be involved in some of the exciting plans and projects such as those I have worked on with DMI. The team I work with to deliver these projects keeps me inspired through their strength, creativity and dedication, and our collective efforts are the key driver behind the success of the organisation’s brand. The projects we work on together are what get me out of bed in the morning, and planning, managing and executing a good campaign provides me with a great deal of satisfaction and keeps me going.
Is there a specific area that you focus on at DMI?
My role at DMI comprises of a broad range of activities, and on a day-to-day basis I formulate and execute the research, marketing and commercial strategies of the network. The research component is fundamental to our business, as what we find in each research project provides us with the information we need to create carefully targeted campaigns, which is crucial to distinguish us within an increasingly crowded media and broadcasting landscape.
I’m a big believer of the power of tailor-made research as it helps in setting a solid fact-based foundation for our business, marketing and commercial initiatives. This component of DMI’s work is front and central to the organisation’s overarching strategy, and it affords me the opportunity to work in partnership with a number of different departments all across the network. All of these different aspects make my work extremely challenging and fascinating. I have a great deal of passion for what I do.
Which is your favourite piece of content/work (both within DMI and outside), something that you take great pride in, and why?
It is actually impossible to choose a favourite, as each launch and event has its own story and distinct personality. We take great pride and joy in every project we do and treat each piece of work as if it is our one and only, giving it all the love and attention it needs. This dedicated, tailored approach is what makes each of our projects a stand out success. Our team’s hard work has paid off significantly and I am proud of the contribution it has made to where we are today, with exciting projects ahead of us and a string of memorable success stories behind us.
Externally I would choose the successful global Expo 2020 Dubai bid. Even to be involved with the bid was an honour and a positive and challenging process, however winning the bid was a whole other level. Not least because of the considerable positive effects this significant event will produce for our country.
What do you see are the biggest challenges that traditional broadcasters per se face given the current context of content generation and new media invasion?
The technological revolution which has swept the globe has had a hugely significant impact primarily on how people engage with media – you can see from your own usage how this has become a lot more active rather than passive following consumer empowerment. Modern technology has provided consumers with advanced and easy to operate tools including state-of-the-art media software and applications, which have had the effect of altering media habits.
In turn, at DMI we dedicate a lot of resources towards conducting research into how customers use digital platforms and research in general; media organisations such as ours require reliable information on how these platforms are used. Although such materials are widely available, the tracking data in this respect tends to be unregulated and has a questionable level of credibility.
I believe that the good news is that an overly saturated media market provides an opportunity for experienced broadcasters, who have the tools and the know-how to provide their viewers with what they want, considering the unique and diverse mix of cultures in Dubai.
As a broadcaster in an extremely segmented market like the UAE, what do reckon are your biggest marketing, branding & content related challenges and how are you going about addressing them?
The modern media landscape is constantly evolving and changing, with new technologies coming in leaps and bounds. DMI works in tandem with these technologies, employing digital, social media and advanced interactive platforms to reach its audience where they consume media.
This new media utilises segmented and on-demand content, personalised to what the viewer wants and prefers to watch. Customers’ smart devices are having an increasingly significant impact on the viewer experience and are creating what we are now calling ‘smart viewing’, where users can watch at their leisure and their convenience, even extending to advanced media such as virtual reality. Furthermore, ‘Geomapping’ technologies undertake careful study of viewer information, to learn about target audiences with a view to creating content that is tailored to their preferences.
Do you see Dubai/UAE becoming a hub for Television content conceptualisation and production?
From what I can see this is already happening – Dubai has long been an innovative media centre and has created whole zones which are dedicated to different media. These include hubs scattered across the city such as Dubai Media City, Studio City and International Media Production Zone.
Through the combined efforts of all of these different zones, Dubai is positioning itself as the new capital of media production in the MENA region. The UAE has for many years been a regional and global media innovator and our organisation has been a fundamental part of this. Much of our work is based out of the Emirate’s specialist media zones, along with many of our partners. From a personal perspective I am proud to be a part of this wave, and I believe that much of the groundwork that has already been laid in the Emirate’s media development will soon bear fruit with output of increased regional and global significance.
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